This is the first business book from acclaimed REDSECTOR sales growth facilitator and trainer Greg Anyon. Zero to Hero - 7 Steps to Revolutionize Your Sales  is a no-nonsense practical guide that will re-define the way you think about selling and revolutionize your sales results.

As one of the country's most inspirational and effective international sales trainers, Greg Anyon exposes the significant revenue and profit value of Cascade Selling, and scrutinizes the seven essential steps that have transformed the performance of thousands of sales people.

Packed with practical techniques and scenarios that will help you put these skills into practice, this book is the essential ingredient in smashing your sales goals and is vital to selling in a recession.

Critical elements include:

- How to open even the most difficult doors.
- Igniting and accelerating the major sale.
- Achieving deal-winning personal and commercial buy-in.
- Making can't-say-no propositions.
- Proving them!

Regardless of your experience level, if you want to sell more, this book will show you exactly how.


About the author

Greg Anyon helps companies and teams to transform their sales performance! If you or your company want to sell more FOR MORE, buy this book. Forget airy fairy mindset theories or hard to pin down “change your attitude and success will follow” stuff. Greg delivers success by showing you what to do and when in the sales process. Thousands of people and a multitude of companies around the world have enjoyed greater success following Greg’s PROVEN sales advice. He can do the same for you and this book shows you how.

How to win high value new business FAST and revitalize your major customers

Cascade Selling is not something dreamed up in an ivory tower by academics but a fresh perspective that gives you proven methods for ramping up your sales performance. Cascade Selling is today’s practical evolution of the old consultative model, but on steroids. It is a non-fluffy, non-academic and not for the faint-hearted reinvigoration of everything you ever knew about selling. It trims away the fat, the fluff and the outdated, whilst validating the tried and tested. It takes the hardcore elements, the critical areas of expertise and strips them bare: opening them up to the harshest scrutiny to identify the most expedient method of smashing your sales goals today!


Praise for Zero to Hero

If you're serious about improving your sales growth you should start here. Serge Nicholls, New Business Director, Ogilvy Group UK

A very handy and useful book which is easy to read and full of practical tips of all the different sales scenarios a sales person can be confronted with. A must-have for the real professional. Steven Debrabander, Regional Sales Training & Development Manager, DHL Express - Asia Pacific

This book will push your sales team out of their comfort zone and introduce a mindset change that will take their sales performance to a new level. Zero to Hero gets straight to the fundamentals of how to effectively maximize your chances of delivering greater sales success and provides a practical, proven system to guide you through the common obstacles encountered along the way. Whatever your level of sales experience, these techniques will deliver results. Judy Hill, Corporate Services Director, Robert Horne Group.


I love it! David Jenkins, MD, Wave Recruitment Marketing


I just received the book this morning and already dived into it. I found it inspiring and thought provoking whilst easy and pleasant to read. I will definitely buy a copy for my team. Gerald Demets, Commercial Director Western Europe, International Paper.


Your books were just delivered and my team of sales tigers are already munching through, although one started on the page discussing vodka and sleep deprivation. John Brooks, Director, Insight Software.

The book is excellent and you can certainly inspire and old dog to perform new tricks! Mark Lavery, Account Manager, NT CADCAM.

Read Amazon customer reviews. 

Zero to Hero is available through major online book sellers and High Street retailers including Amazon, WH Smith and Waterstones.

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