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The fastest way of nailing your objectives to the wall is to pick up the ‘phone and talk them through with us; we know what works. If you would like more information on the training courses that we run, get in touch for a chat. After all – we’re here to help you sell more!

Training courses that get results fast!

Target to Win - Strategy and Tactics to Win Major Prospect business.
Are you looking for major sales growth FAST? Right now there are major prospects out there who would represent important new sales volumes and profits to you but often the length of time it takes to convert them can be preventative. This development workshop fast-tracks the very best strategic and tactical content, applying practical actions and skills to YOUR PROSPECTS in real-time so that you come away with an immediate-term battle plan, ready to be implemented! Contact us to talk about it.

Business Acquisition Skills - Getting the First Appointment.
Someone drilled a hole in the bottom of your customer base bucket, and every day valuable revenue trickles out. The quickest way to refill it is by developing your cold-calling skills to be successful in a much higher percentage of calls. This workshop is a non-fluffy, non-academic and not for the faint-hearted reinvigoration of everything you ever knew about prospecting. From a practical and hands-on base it will deliver results the minute you go back to work. It will equip you with wake-up psychology, razor sharp process, methodology, skills, technique and invaluable sales perspective. Do you want to sell more? Then this is the course for you! Contact us to talk about it.

The Tip of the Marketing Spear - Using Practical Marketing to Attract New Business.
Marketing is the business tool that is misunderstood and often underutilised for practical sales purposes. This is the tool that if used correctly can help us drive new and existing sales, but often is not allowed to. What a surprise when in the Boardrooms of major companies it is still referred to as Corporate Colouring In! Marketing is not about producing brochures or wallowing about in Brand. This course focuses on making practical Marketing a highly effective, low cost and razor sharp edge in the growth of sales and the profit from sales. Contact us to talk about it.

Selling to CEOs and MDs - Getting the Message Right First Time.
If you are not dealing with Board members in your major accounts, your account safety is vulnerable. A competitor can slip in at any time and develop relationship with that very important top officer - the person with the ultimate power to say "Yes" - and jerk the rug right out from under you. If you are targeting major new business and you are not aiming at Top Management level, it will take you at least twice as long to win the business! This course targets the practical skills necessary to get the right doors open in the right way. Contact us to talk about it.

Zero to Hero in 7 Steps – Revolutionise Your Sales Results!
You’re an accomplished sales person with a good set of skills but every once in a while you wonder “How do I make the next big leap in my sales figures?” You could go on a cobweb ruffling course, but that might be a waste of your time – or you can go for a real shake-up that gives you tried and tested methods for ramping up your sales performance. Are you ready for a highly refined approach to selling? Contact us to talk about it.

How to Master Key Account Management - Key to Business Growth!
What would happen if you lost your biggest customer tomorrow? Key accounts are our most precious resource. They are volume-rich, and should be profit-wealthy. Failure to seize an opportunity to serve a key account is dangerous: in normal markets competitors wait like hyenas for such opportunities. In commodity markets they vigorously pursue our most prized assets. Right now, your key accounts are being targeted by competitors. Without planned defence your business is vulnerable. If on the other hand you are targeting business growth, it’s time to eat like a hyena! Contact us to talk about it.

Frontline Sales Management - Unlock the High Performance Team!
Our sales management training programmes, as you would expect, take a refined and balanced approach to identifying, prioritising and executing the key management tasks to achieve breakthrough team performance, and eradicating or reprioritising the pointless tasks and activities. We place the greatest emphasis (time) therefore on the key tasks, activities and skills that disproportionately have the greatest impact on results and BY FAR the greatest rate of financial return. Do you want to light the blue touch-paper on the performance of your sales team? Contact us to talk about it.

Smash the Sales Cycle - Selling to the Boardroom!
Have you ever wanted to dramatically reduce your sales cycle? Have you ever found that selling to client middle management is a frustrating and often fruitless business? The fastest, most effective and most difficult method of selling is to be sponsored by the MD or Board of the company to whom you are selling. Doors open, information flows and the sale is prioritised. In high value, complex, and Key Account selling environments, Selling to the Boardroom is the only worthwhile strategy. Do you have the finely honed plan and skills to smash your sales cycle? Contact us to talk about it.

Walking the High Wire - Negotiate or Die!
Turnover is vanity; profit is sanity. There are many things you need to do well to get the best result in a negotiation, especially when the other party learned their negotiation skills in the rhino enclosure at Whipsnade Zoo. There is a golden key to unlocking productivity in a negotiating environment; it is the mastery of one word, without which you will constantly be at the mercy of the other party. If your sales people aren’t highly controlled and talented negotiators, then the greatest cost of sale is incurred in this last 10% of the sales cycle. This is the profit bleed zone and you have to go out and find a lot more business to make up an avoidable loss. Contact us to talk about it.

Making the ‘Phone Pay – Telesales Skills That Work!
It’s a soul destroying activity when it takes 100 calls to get an order or a commitment. If this hugely powerful tool isn’t being used in a refined and focused way you might as well take the cost of having telesales people and give it to charity. Broken down into straightforward steps and skills, with a healthy dose of sales reality, telesales becomes a hugely enjoyable, productive and effective activity worth its weight in gold. Contact us to talk about it.

Presentation Skills – 5 Skills to Win the Business!
When you enter the beauty pageant of selling yourselves and your proposition to a prospect or customer, and the buying decision is made on the quality, content and delivery of the business presentation – it will be no surprise to learn that the shiniest performance wins. So we need to shine! Otherwise, all of the effort that led us to that point was just a cost. How many presentations have you been to that missed the mark; that fell short; that bored you to death? There are 5 Skills in the best business-winning presentations: Get ONE wrong, and you kill the business. This course PLANS to get them ALL right. Contact us to talk about it.

Masters of PENETRATION MARKETING - Get the RIGHT MESSAGE to Key Decision Makers! Selling on its own gets results. But in 2008 there are a lot of obstacles forming barricades to the penetration of prospect business by potential sellers. Marketing has for years been a useful part of the organisational mix, but now sales people who want to achieve fast penetration need to take a leaf from marketing's book, and add a razor sharp SALES EDGE. This course will help you evolve your own materials, key messages, campaign content and frequency with which you can successfully target tomorrow's major prospect business, and start OPENING DOORS! Contact us to talk about it.

Additional REDSECTOR Training Courses

Consultative Selling Skills – Beating the Price Objection – Solution Selling – Value Selling – Making Technical Demonstrations SELL – How to Develop Your Key Accounts – Strategic Key Account Management – High Level Key Account Selling – Face to Face Cold Calling Skills - Telephone Cold Calling and Objection Handling - Selling Skills for Non-Sales People – Motivating BEST Sales Team Performance - Team Motivation Skills for Sales and Marketing Managers – Cold Calling and Approach Techniques – Getting Attention and Interest in 10 seconds – Killer Objection Handling Skills – Developing Business-Winning PEOPLE SKILLS – Coaching and Counselling Skills for Sales Team Managers – Sales Meetings that GET RESULTS – Harnessing Technical Demonstrations – Using Body Language in a Sales Environment – Integrated Sales & Marketing for Outstanding Business Performance – Understanding The Sales and Marketing Interface

Contact us to talk about any of the above.

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Sales Articles

We find the sales obstacles and help you remove them!

 

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U P S E L L No.6

ROI BEATS THE PRICE OBJECTION!

There are many useful ways of dealing with the price objection, but the most effective one we know is to demonstrate a CLIENT CASE SPECIFIC Qualified Return On Investment Forecast. An ROI is where you measure how quickly the client gets back what they spent with you based on savings. You also measure additional savings as recovered profit. So, for example, our high-tech repair to your expensive piece of equipment costs £100k and will save you £1.2m. The ROI period is a month. For the 11 months after that month, you save an additional £100k per month. CLIENT CASE SPECIFIC means that you base all of your maths (savings) on the client's specific case, not on a generic case study - these days they will laugh it out of court! QUALIFIED means that you have to have each contact that gave you the information sign off on it so that Decision Makers believe the data. Here's the KILLER: the person most likely to sign off on (say yes to) an ROI is... their CEO or MD. If you would like to discuss this powerful method of selling:

Drop us a line.

U P S E L L No.2

ARE YOU KILLING 75% OF YOUR SALES?

Do you use enthusiasm as your main selling persona? Are you a bright and bubbly personality who always tries to WoW their customers with charm and charisma? Or are you the deep thoughtful type who assesses and analyses as a means of communication? There are many sales people out there with many different personalities - but the real issue is this: our behaviour as sales people is nowhere near as important as as the buying contact's behaviour. If you are not selling with the right set of behaviour characteristics: you just killed the sale. And the statistics tell us that if we're not actively using a variety of behavioural styles, 75% OR MORE of our sales are getting on the big yellow bus. Wave goodbye to the bus...

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